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What’s next?

What’s next?

After hearing the feedback from players we are happy that they enjoyed the game. We also received some constructive feedback points on what could be improved in Train Rush. Thus we made a decision to postpone campaign launch as we will be working through the feedback and making some adjustments to ascertain top quality of the Train Rush gameplay experience. We are looking into potential components changes/upgrades and making a few improvements on the board here and there to make absolutely sure that the quality of the game is top notch.

1. Preparation of the GameFound and BGG Campaign

    • Creating a campaign project on GameFound containing information about the game, photos, videos, and a gameplay description.
    • Preparation of the advertising campaign on BGG (BoardGameGeek).

2. Selecting the Game Manufacturer

    • Reviewing potential game manufacturers, analysing their offers and references.
    • Choosing a manufacturer based on the quality of production, pricing, and material availability.

3. Working on Premium Product Versions and Choosing Stretch Goals

    • Considering different premium product variants, such as exclusive components, boards, or collector’s editions.
    • Defining financial goals for stretch goals that will be unlocked upon reaching specific funding levels for the campaign.

4. Preparation and Planning of the Marketing Campaign

    • Creating a marketing plan that includes advertising campaigns, press relations, and other activities.
    • Collaborating with popular YouTube channels and influencers from various countries, including the USA, Poland, Spain, Belgium, Germany, and Australia, to promote the game.

5. Activating Social Media Activities

    • Preparing a detailed social media plan, including a publication schedule, content, and promotional actions.
    • Monitoring communication on social media platforms and engaging with game fans.

6. Quality Control and Testing

    • Ensuring that the game is ready for production, including quality testing of components, instructions, and playability.
    • Resolving any issues and errors before mass production.

7. Preparation of Campaign Materials

    • Creating professional photos, promotional videos, and graphic materials to be used in the GameFound campaign and on social media.

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